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Don't conform.

Client

LUCA School Of Arts

Date

June 2023

Role

Packaging Designer, Graphic Designer, Videographer

Mentor

Fred Lateur

Question:
Use a sentence close to your heart, and explore how the medium can accentuate the message.

Answer:
As an artist (and a person with Autism), I often find myself not conforming to society. To me this is one of my biggest strenghts as a designer, as well as a person. I wanted to show beginning artists at LUCA to never conform to what people expect from them, and treasure this as a strength as well. I used a rubiks cube as a medium. The goal is to never actually 'conform' the cube, like you normally would with a rubikscube. You should never be able to form the full sentence, since that would mean you have conformed.

Fun fact: the teacher didn't like my idea, so I didn't conform to his feedback and still presented this at my jury evaluation.

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