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Heineken
Client
Creative Belgium New Talent Award
Date
October 2022-March 2023
Collaboration
Tine Poelman, Nel Rammant and Michaela Amaro
Role
All-around Designer, Video Director and Video Editor
Mentors
Inge Ferwerda, Fabienne Beernaert, Jens De Wulf, Michiel Baeten (Mortierbrigrade) and Frédéric Delouvroy (Mortierbrigrade)
Question:
Create a Brand Experience for Heineken that makes young people connect. Target Audience: Young people, who are determined to reinvent the world but don't know where to start.
Answer:
HOP, an app where young people match based on the ways they would like to change the world.
Through the app, they can find people who are on the same level. We thought this approach would be effective since (through research we found out that) turning an idea into reality can only start with a conversation. We wanted to make that conversation easier by also inventing a game that goes beyond the norm of 'drinking games'. You could also play the game online through the app, to be able to connect with like minded people all over the world.
