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Jupiler WK
Client
LUCA School Of Arts (school assignment)
Date
December 2022
Role
Designer & Copywriter
Mentor
Fred Lateur
Question:
Make an ad related to current affairs.
Answer:
I responded to Belgium losing the soccer match in the World Championship on december 1, and Morocco qualifying for the quarter finals of the World Chamionship for the first time ever.
The stereotypical image of fans of the Belgian national soccer team is nationalistic minded. In Belgium there is still a lot of discrimination against Morrocan people, mostly coming from those same nationalistic people.
I therefore wanted to encourage the Belgian soccer fans to, for once, support the Morrocan people through the community of soccer games.
